This fits so well into Gap International’s reality-possibility matrix. They were high in reality, and as their reality shrunk and newer forms of media competed with them in their market, they tried and tried to get back to high reality. However, they stuck to the same models; they stuck to what they knew. They never thought outside of their automatic principles and strategies.

Thinking outside of your automatic state is necessary when you’re in crisis mode. And this story proves that.

  1. innovate-grow posted this