When we talk about creating new realities at work, a popular example people come up with is bottled water. Who would’ve thought to make money off of bottling tap water? As I watched “Cupcake Wars” today I realized the cupcake bakery is a completely new concept in my lifetime. The thought that a cupcake costs $3.50 - 5.00 and comes in hundreds of flavors is breakthrough. And we can thank entrepreneur, Candace Nelson, for that. I’m not sure those elementary school from-the-mix cupcakes will make the cut by the time I have children.